COURSE ID
403
LEVEL
Undergraduate
COURSE NAME
B.Com (Advertising, Sales Promotion, Sales Management)*
The demand for both products and services depend on various market conditions including competition, capital and communication. Through ‘communication’ a company can make the prospects/customers aware of its product/service attributes. Advertising and Public Relations play a vital role in fulfilling this ‘communication’ aspect. In this context, B.Com (Advertising, Sales Promotion, Sales Management) aims at equipping students with finer nuances of Advertising, Sales Promotion, Public Relations and Sales force Management. This program enables the students to develop skills required for job/vocation in advertising, personal selling and salesmanship. On the other hand, a student also will be equipped with skills required to motivate and train the sales force and enhance their productivity.
I Year
Semester I
Environmental Studies
English
Second Language
Financial Accounting – I
Business Economics
Business Organization
Information Technology
Semester II
Gender Sensitisation
English – II
Second Language – II
Financial Accounting – II
Fundamentals of Advertising
Principles of Management
Foreign Trade
II Year
Semester III
Principles of Insurance
English
Second Language
Advanced Accounting
Income Tax-I
Business Statistics-I
Media Management
Semester IV
Practice of Life Insurance
English
Second Language
Corporate Accounting
Income Tax-II
Business Statistics-II
International Advertising
III Year
Semester V
Practice of General Insurance
Cost Accounting
Business Law
Banking Theory & Practice
Computerised Accounting
Generic Elective – I
Brand Management
Media Research & Planning
Semester VI
Regulation of Insurance Business
Managerial Accounting
Company Law
Financial Institutions & Markets
Commerce Lab
Copy Writing of Management
Generic Elective – II